Client:
Mastercard Inc. is the second-largest payment-processing corporation worldwide. The company offers a wide range of financial services.
Client website: mastercard.co.uk
Challenge:
Project 1 – Leaflet copy: Write the first draft for a heading and a brief description for an A5-sized leaflet for Mastercard to promote the Strive UK Anniversary Event. The client wanted a professional and punctuation-light writing style.
Project 2 – Video script copy: Write the first draft for the end-of-year video script for Mastercard, focusing on the services and companies they’ve helped during 2022.
Project 3 – Line editing: The Mastercard management team had to submit biographies to a panel of bankers looking to choose their payment suppliers for the next five years. The aim was to edit the biographies and reduce the word count to under 60 while maintaining critical information.
Solution:
Project 1 – Leaflet copy: My research analysis and feedback from colleagues resulted in a more precise plan to achieve my objective. The beginning of the leaflet consisted of key bullet point stats, with each starting with a figure to build interest for the reader. The stats were followed by a brief description highlighting the significant objectives and solutions offered by the program.
Project 2 – Video script copy: Following a client meeting, I created a basic framework for the video script. Using a framework based on an introduction and three key pillars followed by an outro, I was then able to create a first draft of the video script.
Project 3 – Line editing: I had to edit the biographies for punctuation, grammar, spelling, word usage, and clarity. Additionally, I had to simplify the language to meet the word count requirement while maintaining the critical information.
Service:
- Leaflet copy
- Video script copy
- Line editing
Results:
“Extremely polite and professional and clearly has a passion for copy work.”
“He contributed positively to client work for the FinTech sector, was diligent in proofreading and received some exposure to creative copy. Sabir was extremely polite and professional and clearly has a passion for copy work”.
Stephanie Burridge, HR Director
Overall my contributions to each project have been greatly appreciated based on my positive reviews.
